A domain name is the starting point of building an online presence for your company. It will help to set the tone of how your customers find your website, think of your business and engage with your brand. There are over 360 million registered domain names worldwide, each associated with a business, organization or individual.
How can you put a domain name to work for your business and stand out in a crowded online market? Let’s take a closer look at how you can select and register the one that’s right for your business and brand.
Keep your domain name short and memorable. Easy to spell and pronounce. If it makes any sense, use the initial of your brand name considering you have brand name initials. vinasbiz.com for VINAS Businesses is a clear example. FB.com, which is a shorter form of Facebook.com, is another idea you can take a clue from.
Keeping your domain short and predictable will help your audience to share your website via word-of-mouth. And to be confident the domain name is short and predictable, here’s a simple trick. Share it with a friend and ask them after a few days if they still remember it. Once your domain name is short, it’s easy for those that will want to type it directly.
2. Avoid numbers and hyphens
Avoid numbers and hyphens. These two are distractions and are generally misunderstood. Don’t forget that the people who hear about your website won’t know if the number is a numeral/character or whether it should be spelled out. If you make finding your website too much work, searchers will just get discouraged. You might be sending them to your competitor’s sites.
3. Choose a proper domain extension
A domain extension is the notation at the end of a web address that specifies an Internet category or a country code e.g. .com, .org and .ug
The internet we know launched in 1985 with the launching of the domain name system. The first top-level domains, or TLDs, introduced include: .com, .net, .edu, .org, .gov and .mil
- .com – Short for commercial, this was the first TLD released for common use. Despite being initially created for businesses and commercial organizations, it quickly became one of the most popular and widely used type of TLD or domain name extension for a variety of websites large and small.
- .net – Short for network, .net was developed for organizations involved with network technologies. However, like with .com, the use of .net wasn’t restricted to networking purposes as it was originally intended, allowing it to become a common option for any website owner.
- .edu – Short for education, .edu was developed specifically for colleges, universities, and other educational institutions. Although it was created for educational centers throughout the world, it is now only associated with those located in the US. Schools in non-US countries often use the .edu TLD extension as well as a country-code domain.
- .org – Short for organization, .org was developed strictly for non-profit organizations. In a similar vein, however, the restrictions weren’t enforced, making .org a popular domain extension for non-profits, for-profits, communities, and schools.
- .gov – Short for government, .gov was created and restricted for US governmental agencies and personnel. Today, it’s used by governmental agencies, governmental programs, states, cities, towns, counties, and even native American tribes.
- .mil – Short for military, .mil was developed exclusively for branches of the US military. Unlike the other TLDs above, this restriction has been strictly upheld to today.
According to the study carried out by ICANN, 91% of individuals rate the “.com”, “.net”, and “org” extensions as their trusted destinations on the Internet. But if your .com site you wanted is taken, there are other options for you to consider. Don’t be stressed. Just visit the VINAS Businesses Portal-all will be sorted
4. Act fast
One of the facts we must know is that domain names sell so fast. What was available today may be off market tomorrow. Just make an initiative to book your domain to be on a safe side.
VINAS Businesses domain and hosting portal
With out your credit card, you can order for a domain and have your website hosted for as little as $5.